Facebook takes on Google with new advertising system that will follow you around the web

 

 Facebook has launched a new online advertising service that target users on any website using their Facebook details. 

Called Atlas, the service is designed to take on Google's lucrative AdWords service.

It will allow Facebook to sell ads that 'follow' users across the web and mobile devices.

'We are bringing all of the people-based marketing functions that marketers are used to doing on Facebook and allowing them to do that across the web,' David Jakubowski, Facebook's head of advertising technology, said in an interview with the New York Times.

For instance, Atlas advertiser Pepsi could use Atlas to advertise one of its products on a sports site or a game app that is not affiliated with Facebook.