Bobby Shmurda Makes Big Money From the Shmoney Dance
A Vine user looped the moment on June 24, and Shmurda’s dance quickly
went full meme, with hundreds of other users posting imitation clips.
Celebs like Kevin Durant and Beyoncé
eventually joined in on the fun. The original Vine has been looped more
than 3.3 million times, propelling “Hot N---a” to more than 11.5
million YouTube views at press time and earning Shmurda a deal with Epic
Records in July. Epic executive vp A&R Sha Money XL
won’t disclose the 360 deal’s value, but rumors have placed it anywhere
from the high six figures to $2.8 million, prompting criticism from
some. “There’s no such thing as overpaying a young black man,” says Sha,
who helped launch 50 Cent. “This is an opportunity when someone can either take the money and go away, or take it and blow up.”The Shmoney Dance : A How-To (clockwise from top left)
1. Toss your hat in the air like you just don’t care.
2. Strike a B-boy stance (and stick out your hip like no one’s watching).
3. Flip your hip and open your arms, like you’re about to hug your invisible friend.
4. Bend your left leg, stick your hip back to the other side and lean in. Congrats: You just did the Shmoney Dance!
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